I build, scale and activate consumer engagement engines at multi-market scale.
FMCG · Regulated Industries · Luxury · EU + CEE
MIT Professional Education — Applied Agentic AI for Organizational Transformation (2026)
3M
CRM contactable consumers
(SEE, 11 markets, 12 months)
1.5M
Loyalty members
(SEE, 11 markets, 12 months)
+40pp
NPS lift, cross-brand
(SEE, 11 markets, 12 months)
Three consecutive scale-ups of the same function. Each level built on the previous.
South Europe · 1→3 active CRM markets
First loyalty program in area · First mobile app for heated category · Cluster GDPR framework
The foundations.
South Eastern Europe · 11 markets
18 CRM ecosystems operational (from 2) · Unified GDPR framework across 4 product categories · +100% contactable consumer base · +400% loyalty members · Zero compliance incident
Industrialized the framework.
SEE · 4 categories · 30+ FTE
3M CRM consumers · 1.5M loyalty members · +200% post-purchase digital engagement · +20pp retention · +40pp NPS · 50% subscriber penetration
Activating the value.
Curious how this could apply to your business?
I built two AI agents you can interact with right now: one answers questions about my career, the other generates a 5-minute strategic note on a business challenge in my wheelhouse.